{"version":"https://jsonfeed.org/version/1","title":"Irmahs","home_page_url":"https://irmahs.com","description":"Irmahs","author":{"name":"Irmahs"},"items":[{"id":"https://irmahs.com/f/using-ai-for-sales-call-preparation-and-talking-points","html_content":"

Sales calls are where hotel revenue strategy becomes reality. Yet many hotel sales teams still rely on generic call outlines, last‑minute preparation, or rate‑driven conversations that fail to uncover true opportunity. A...

","url":"https://irmahs.com/f/using-ai-for-sales-call-preparation-and-talking-points","title":"Using AI for Sales Call Preparation and Talking Points","summary":"Sales calls are where hotel revenue strategy becomes reality. Yet many hotel sales teams still rely on generic call outlines, last‑minute preparation, or rate‑driven conversations that fail to uncover true opportunity. A...","date_modified":"2026-05-14T12:00:00Z"},{"id":"https://irmahs.com/f/best-practices-for-creating-ai-prompts-in-revenue-management","html_content":"

AI is becoming a daily tool for hotel revenue leaders—but results vary widely. The difference is rarely the technology. It’s the quality of the prompt. In revenue management, vague questions produce generic answers. Clea...

","url":"https://irmahs.com/f/best-practices-for-creating-ai-prompts-in-revenue-management","title":"Best Practices for Creating AI Prompts in Revenue Management","summary":"AI is becoming a daily tool for hotel revenue leaders—but results vary widely. The difference is rarely the technology. It’s the quality of the prompt. In revenue management, vague questions produce generic answers. Clea...","date_modified":"2026-05-13T12:00:00Z"},{"id":"https://irmahs.com/f/create-executive%E2%80%91ready-str-summaries-using-ai","html_content":"

STR reports are powerful—but only when they are translated into insight executives can act on quickly.

","url":"https://irmahs.com/f/create-executive%E2%80%91ready-str-summaries-using-ai","title":"Create Executive‑Ready STR Summaries Using AI","summary":"STR reports are powerful—but only when they are translated into insight executives can act on quickly.","date_modified":"2026-05-12T20:39:44Z"},{"id":"https://irmahs.com/f/how-to-build-ai-agents-for-hotel-revenue-managers","html_content":"

Artificial intelligence is rapidly moving beyond dashboards and forecasting tools. The next evolution is AI agents—purpose‑built assistants that think, analyze, and act within defined boundaries. For revenue managers, th...

","url":"https://irmahs.com/f/how-to-build-ai-agents-for-hotel-revenue-managers","title":"How to Build AI Agents for Hotel Revenue Managers","summary":"Artificial intelligence is rapidly moving beyond dashboards and forecasting tools. The next evolution is AI agents—purpose‑built assistants that think, analyze, and act within defined boundaries. For revenue managers, th...","date_modified":"2026-05-11T14:00:00Z"},{"id":"https://irmahs.com/f/what-is-an-ai-agent%E2%80%94and-why-revenue-managers-should-care","html_content":"

Most revenue managers are hearing about AI agents—in conversations, webinars, and vendor pitches—but few have been given a clear, practical explanation of what they actually are or how they apply to day‑to‑day revenue wo...

","url":"https://irmahs.com/f/what-is-an-ai-agent%E2%80%94and-why-revenue-managers-should-care","title":"What Is an AI Agent—and Why Revenue Managers Should Care","summary":"Most revenue managers are hearing about AI agents—in conversations, webinars, and vendor pitches—but few have been given a clear, practical explanation of what they actually are or how they apply to day‑to‑day revenue wo...","date_modified":"2026-05-08T18:36:30Z"},{"id":"https://irmahs.com/f/ethical-and-safe-ai-use-in-the-hospitality-industry","html_content":"

A Practical Guide for Hotel Leaders

","url":"https://irmahs.com/f/ethical-and-safe-ai-use-in-the-hospitality-industry","title":"Ethical and Safe AI Use in the Hospitality Industry","summary":"A Practical Guide for Hotel Leaders","date_modified":"2026-05-07T20:08:53Z"},{"id":"https://irmahs.com/f/how-hotel-leaders-should-start-using-ai%E2%80%94safely-and-strategically","html_content":"

For many hotel executives, the question is no longer if AI will be used—but how to use it without introducing risk, confusion, or distraction.

","url":"https://irmahs.com/f/how-hotel-leaders-should-start-using-ai%E2%80%94safely-and-strategically","title":"How Hotel Leaders Should Start Using AI—Safely and Strategically","summary":"For many hotel executives, the question is no longer if AI will be used—but how to use it without introducing risk, confusion, or distraction.","date_modified":"2026-05-06T19:32:20Z"},{"id":"https://irmahs.com/f/ai-in-hospitality-leadership-hotel-executive-should-understand","html_content":"

Artificial intelligence is already influencing how hotels forecast demand, evaluate performance, and allocate resources. Yet many hotel executives remain uncertain about how AI fits into leadership—and whether it introdu...

","url":"https://irmahs.com/f/ai-in-hospitality-leadership-hotel-executive-should-understand","title":"AI in Hospitality Leadership: What Executives Should Understand","summary":"Artificial intelligence is already influencing how hotels forecast demand, evaluate performance, and allocate resources. Yet many hotel executives remain uncertain about how AI fits into leadership—and whether it introdu...","date_modified":"2026-05-05T19:11:55Z"}]}